Men’s clothing brand Hale, produce high quality products designed for the amateur athlete; a forgotten market in the world of clothing. As Hale began to produce products, after a time of experimentation and testing, they required a brand aligned ecommerce website that elegantly presented their products and communicated clearly the heart and passion they have for their customers.read more +
Hale approached Steadfast Collective as the primary agency for the development of their new ecommerce website, and we had the pleasure of joining the production as the UX/UI design agency. Working closely with the brands founder, David Waters, we structured, concepted and designed an inspiring and luxury website that positions Hale with strength in their market and leads users through clear and engaging conversion pathways.
The website was built in Shopify, by Steadfast Collective, in a malleable and flexible way allowing Hale to quickly and simply update content, products and share journalistic type articles of their journey, love and care for their products.
Designs were completed in October 2021 and launch of the website occurred in January 2022. The website has already received superb feedback from customers, and we will be able to share statistical results of its success later this year.