Last year (in 2019) we had the pleasure of meeting Justin Cohen and the team at Actisense. We had very flatteringly been introduced whilst they were on their quest to engage a new digital partner to support their website and improve its overall experience and UX.
Actisense are a globally recognised brand in the field of marine electronics. Their systems support boats and ships around the world with their intelligent marine products.
It’s been our privilege these last 9 months to support them in connecting with new distributors and educating installers and owners of the products by evaluating and improving the user journeys on their website. We also updated their website’s CMS to allow for greater control and management from their internal marketing team, led by Justin.
“We engaged Lobo Creative, after a recommendation from a mutual connection, to help us redefine user journeys across our website and to subsequently boost onsite goal conversions. From the first interaction with Jacob, Lobo’s Founder, he quickly understood what we were trying to achieve and put a proposed plan to us within days.” – Justin Cohen, Marketing Manager at Actisense
We pride ourselves on our collaborative approach to projects and improving the experience of a website. We find it generates the greatest results for the project. It also allows us to divert the attention of our clients away from themselves and towards their customers. Working with Actisense we established a greater clarity around their customer profiles, pinpointing exactly who’ll be using the site allowing us to reshape the website with them in mind and provide a coherent and happy experience.
Hear what Justin Cohen, the Marketing Manager of Actisense had to say.
“Let me spell out how Lobo “created happy” for us… Throughout the project, Lobo kept excellent lines of communication open and we were delighted to have deployed the site live sooner than originally promised. I think that’s Jacob’s secret sauce… consistently exceeding expectations. To say that we were happy with the finished product would be a grave understatement.”
“Lobo’s processes are elegant and their project management is transparent and available for real-time review online. They maintain a handy Trello board for us to see the status of each element of the project – something I find tremendously useful when needing to report back to our Board.
However, as a marketing manager, I review and measure projects based on analytical evidence. The results speak for themselves. Three months after launch, our website has seen a massive boost in traffic (over 50% up) and an even larger drop in Bounce Rate, proving how much more engaged our customers are on our website. Naturally, this led to an increase in leads and goal conversions too. The website is now easier for our different customer types to get to where they need to go, keeping our customers happy, and meaning we are too!”
“Coupled with the fact that Jacob’s one of life’s good guys, and a joy to work with, it’s easy to understand why we continue to retain Lobo’s services for an array of other digital projects. I wouldn’t go anywhere else.”
We are extremely excited for the future of Actisense and our relationship with them moving forward! Their approach to their customer relationships, product innovations and desire to always do better is what will see them become global leaders in marine electronics. We’re overjoyed to be supporting them on that journey to success!