Over the years, websites have dramatically changed. Interactive web designs are no longer just a fad to make you look cool but now play a huge role in the buying journey of your customers and experience of your brand.

Around 70% of customers rely on online ordering and 90% of all customers expect to find interactive components on websites which add value to their shopping experience. It’s no good simply providing the ability for a customer to buy something online or discover more about your services anymore. you have to provide your customers with a taster of your brand. You do this by instilling pleasure into an online experience, often using interactive and engaging elements along your customers digital journeys.

So, let’s take a look at some of the ways interactive web design can increase your customer interaction shall we.

It helps to build a connection

Your customers want to connect with the business on a personal level. Almost all customers who choose to shop with a business do so because they support the message and goals of that business. When using an interactive design, it’s much easier to build a connection with your customers and introduce to more subtle communications about your business, whether that be quality, service, environmental efforts and more.

It also stops your website promoting “This is our product, buy it!” or “Buy this now” and moves into a more positive and comfortable communication tool. Having softer a more personal interactions throughout the site depending on the content a user s looking allows you to promote a “Hey, we think you like our products, want to buy some?” showing an attentiveness to your customers’ wants and needs.

It helps increase your conversion rate

There’s no doubt about it. Your conversion rate increases when you have an interactive web design. For starters, this format allows you greater flexibility in connecting with your target audience. Accessibility also increases because they are now using mobile devices like smartphones and tablets or laptops and computers to visit your website.

The use of tools like live chat features also builds trust and can increase customer satisfaction. It’s easy to see that you’ll be able to get more sales in this manner.

It helps add an element of personalisation

Personalisation is playing a larger role and large role in digital experiences. Your web design needs to reflect this. It also ensures that you’re able to customize your services according to their wants and needs. For example, some brands make use of interactive quizzes that a customer can take.

Not only are these quizzes fun, but the results are also products from the brand’s inventory that were picked out based on the client’s preferences as exhibited in their quiz answers. Even if you don’t offer interactive quizzes, just showing that you remember the customer and their preferences will go a long way to increase personalisation of your services.

It helps create a healthy cycle

One of the most interesting and organic things about interactive web design is that it also impacts your brand’s visibility on the Google algorithm. Google notes how long customers are spending on your website, and the greater the interactivity of your website the longer they spend. Google sees this and thinks that you clearly have something important to say and will raise you up the ranks.

It also pays attention to the following:

• The dwell time on the website – Customers who stay for longer on the site
• Reduction of the bounce rate – Customers that leave without clicking on any page
• Traffic generation – This relates to traffic generated from shares, recommendations and more

Based on this, Google will rank your website higher.

So, if you feel you have an amazing product, but not getting any online sales traction have a rethink of your website. Is it encouraging people to interact or merely displaying information? It’s not worth sitting back and thinking people will just read your website, introduce a more interactive design and you’ll start seeing the benefits.

We can help with this. With the likes of Why Digital, Cold Banana, Performance + Recovery and the countless other websites we’ve created, we know our way around quality design and how to truly engage target audiences.