June 29, 2019

4 ways that you can enhance product value through interactive web design

The value of a product to your customers can be massively impacted by your web design. This isn’t just an opinion; it’s an obvious fact — one which online businesses are quickly scrambling to manage. It’s also necessary to realise that the perception of product value starts at the very start of the buying process for customers.

Customers don’t usually come directly to your website. They have normally been encouraged by some form of marketing channel, so when they get to the website they’re already going to have some expectations about your brand, product and/or service. Often, they won’t come to the site unless they’re intrigued by the taster you’ve already given to them, so you’re off to a good start. But (and this is a big but), if you drop the ball when they land on your website because your design is terrible, the style doesn’t match what they’ve previously encountered or you’ve changed your tone, you won’t be able to get any purchases.

With this factor in mind, the following are a few ways that you can enhance your product value for your customers particularly through your web design, specifically your interactive web design.

Increase personalisation

Personalisation can always be boosted for your customers when they land on your website with the help of something simple, like a quiz. Quizzes are a good example of how to make your site directly interactive. Since the popularity of Buzzfeed quizzes, online quizzes have become popular content. Given this factor, many businesses have started using quizzes as a means of personalisation.

Websites like Z Gallerie or Zenni Optical use interactive quizzes to match their customers with the right products in their inventory. Each answer is given guides the product or service presented to that customer. It’s been a successful tactic since Zenni Optical’s quiz was shared a total of 36 million times, while Z Gallerie gets 1,000 leads per day.

Another amazing website that dedicates itself to pure personalisation is Thread.com, an online clothes experience bringing in a variety of clothes in brands that you like, in your size, all based on answers you give when you first sign up for their service.

There are other forms of personalisation to monitor and utilise as well. Research into your competitors or ask your customers directly what they might like to see on your site.

Improving product searches

Improving the search tools for your products is also necessary as it can save your customers a lot of time when they are looking for something. Adding options for a refined search based on certain parameters can be extremely useful in customer engagement. Filters can also vary based on the categories available, the colours, the specifications, budget and more, so you can make the buying experience versatile here.

Cataloguing their choices

Most buyers love online shopping, but they often drop things out of their cart because of budget constraints. Make their indecision a thing of the past with an interactive web design, which allows them to create a catalogue of their favourite items that they can return to overtime.

Rather than having a single day to purchase an item, suddenly they can return to you time and time again until they eventually pick up the item once they can afford it. It can also reduce cart abandonment and create return customers.

Guide the buy

Given the images, it can be difficult to guess the correct size of a product. It’s a good idea to create a scale of some sort that can be used for your products. A good example of this interactive design can be seen on the website called Bellroy. They show you an accurate comparison of their wallets against other wallets.

It’s also adjustable, based on the number of cards you keep in your wallet. Additionally, there’s a sizing comparison in relation to items such as a phone, a passport, cash and more. The tool is extremely fun, interactive and ensures that buyers are clear about the dimensions of the product when they are buying with them. Buyer’s remorse after a purchase doesn’t count with this feature.

First impressions count with your customers. With the help of these tips, you can improve product value and perception with simple interactive web design elements. We love looking for ways of improving a customer’s experience, so give us a call if you’d like to chat about anything that’s jumped out at you in this article.

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